Subscription commerce and payment workflow modernization for Banfield Mexico.

Executive summary

A subscription workflow built for enrollment, payment support, and operating execution.

Banfield Mexico needed a cleaner wellness plan subscription workflow that could support customer enrollment, recurring subscription management, and in-person commerce activity without creating unnecessary operating friction.

The project connected Shopify Commerce, Loop Subscriptions, Shopify POS terminal workflows, payment workflow improvements, and renewal/payment notification support into a launchable operating model.

The work required coordination across Banfield, Mars/MGS Digital, and implementation partners so business requirements, platform workflow, subscription logic, and go-live execution moved together.

Business problem

Wellness-plan commerce needed a cleaner operating workflow.

• Wellness-plan enrollment and subscription management needed a cleaner operating workflow.
• In-person and recurring payment workflows needed better support.
• Customer enrollment and renewal communication needed more structured data capture.
• Manual subscription management created operating friction.

What was built

A crawlable system map for subscription commerce and payment workflow support.

Role and execution

Platform delivery connected requirements, subscription logic, POS workflow, and launch coordination.

Sudeep led and supported platform delivery and go-live coordination across business requirements, ecommerce platform workflow, subscription logic, POS workflow, and implementation coordination.

The work helped translate operational needs into a launchable commerce workflow across stakeholders and partners, with attention to payment workflow improvement, subscription automation, renewal/payment notification support, and customer enrollment data capture.

Visual evidence

Public-safe workflow reference.

Result and operating value

A D2C subscription portal and POS terminal workflow went live.

• Went live as a D2C subscription portal and POS terminal workflow.
• Supported in-person and recurring wellness-plan workflows.
• Improved subscription management automation.
• Supported renewal/payment notifications.
• Improved customer enrollment data capture.
• Reduced payment-process operating risk through cleaner workflow design.

Why it matters

This case shows platform delivery beyond a basic ecommerce site.

Subscription commerce is not just a storefront. This work connected subscription commerce, POS, payment workflows, customer data capture, and operating execution in a complex consumer services environment.

For senior commerce roles, it demonstrates cross-functional digital transformation work where business rules, platform architecture, partner coordination, and launch readiness all have to hold together.