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Senior commerce transformation leadership

Sudeep Arya

Amazon, DTC, marketplace, retail media, and AI commerce leader.

I help consumer brands scale digital commerce across Amazon, DTC, marketplaces, retail media, and AI-enabled operating models - connecting strategy, technology, analytics, and execution to drive measurable growth.

Sudeep Arya profile photo
Sudeep Arya Flemington, NJ / Greater NYC-Philadelphia-Wilmington market Senior ecommerce, marketplace, and digital commerce leadership
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Selected Commerce Impact

Selected executive proof across Amazon, DTC, marketplace, B2B, and subscription commerce.
$88M Amazon and DTC scope across AYABLU / Burt's Bees Baby.
+500% B2B wholesale growth through Faire.com and Shopify B2B.
190% YoY Amazon 3P sales growth at Randa Accessories.
108% YoY revenue growth for Wellbeloved.com at Mars.
20% YoY Amazon return reduction through AI-led PDP improvements.
Subscription Commerce Shopify Commerce, Loop Subscriptions, and POS workflow launch for Banfield Mexico.

Digital acceleration audit

Digital acceleration starts with finding the leaks.

Most commerce problems are not isolated. Amazon performance, DTC conversion, retail media efficiency, PDP content, site speed, analytics, merchandising, and operating cadence all affect each other. I help brands identify where growth is leaking and what to fix first.

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Amazon and marketplace readiness PDP conversion and content quality Shopify performance and analytics visibility Retail media efficiency and operating cadence

Executive snapshot

A commerce leader built for brands where channel growth, platform delivery, and operating model change have to move together.

Amazon / Marketplace Growth

Amazon 1P Vendor Central, Amazon 3P, Walmart Marketplace, eBay, Faire, marketplace P&L, PDP quality, digital shelf, and channel profitability.

DTC / Shopify+ Transformation

Magento-to-Shopify+ migration, Shopify commerce builds, subscription commerce, checkout optimization, merchandising, speed, and conversion.

Retail Media / AMC / DSP

Amazon DSP, Sponsored Ads, Amazon Marketing Cloud-style cohort logic, keyword mining, audience strategy, and retail media measurement.

AI-Enabled Commerce Operations

AI-driven image testing, behavioral data models, recommendation logic, predictive segmentation, reporting automation, and PDP improvement.

Enterprise Platform Delivery

SAP Hybris, IBM WebSphere, Salesforce Demandware, executive KPI dashboards, QA, sprint delivery, and global ecommerce execution.

B2B / Wholesale Growth

Faire.com, Shopify B2B, retailer onboarding, product presentation, channel optimization, EDI/ERP workflows, and wholesale merchandising.

Signature outcomes

Proof points recruiters can scan in seconds.

20% YoY Amazon product return reduction through AI-driven image testing, PDP optimization, and behavioral data models.
22% Shopify+ load-time improvement during Magento-to-Shopify+ migration.
19% Conversion improvement connected to Shopify+ migration, predictive UX, and merchandising readiness.
108% YoY revenue growth for Wellbeloved.com at Mars.
57% YoY revenue growth at Randa Accessories while reducing omnichannel ad spend by 23% YoY.
Subscription Portal Enterprise Shopify Commerce + Loop Subscriptions + POS terminal workflow for Banfield Mexico Wellness Plan.

Commerce operating model

How growth problems get turned into execution systems.

Sudeep connects strategy, channel economics, platform constraints, retail media, merchandising, analytics, and operating cadence so teams can diagnose faster, prioritize better, and execute with clearer accountability.

Diagnose

Reviewed
Channel economics, PDP quality, traffic mix, conversion paths, retail media signals, and reporting gaps.
Output
Clear growth constraints and priority issues.

Build

Reviewed
Roadmaps, platform requirements, agency workflows, merchandising needs, QA, and launch sequencing.
Output
Execution plan with owners, timing, and dependencies.

Measure

Reviewed
Revenue, ROAS, returns, conversion, site speed, digital shelf quality, incrementality, and executive dashboards.
Output
Performance readout tied to business decisions.

Scale

Reviewed
Dashboards, governance, cross-functional workflows, channel cadence, and platform improvement loops.
Output
Repeatable operating rhythm for growth.

Experience timeline

Career progression across consumer products, luxury, fashion, CPG, pet care, baby, marketplaces, and enterprise commerce platforms.

Independent Digital Commerce Advisory

Principal Consultant, Digital Commerce & Marketplace Strategy / Go To Market Digital Strategist

Client-facing ecommerce, Amazon, Shopify+, marketplace, retail media, digital shelf, B2B/DTC growth, product positioning, merchandising, conversion readiness, GTM planning, and profitability modeling.

AYABLU Inc / Burt's Bees Baby

Head / Director of Amazon and DTC Technology | AI & Machine Learning Infrastructure

Led Amazon 1P Vendor Central, DTC, Shopify+, Magento-to-Shopify migration, retail media, PDP optimization, AI-driven image testing, B2B wholesale, Walmart Connect, EDI/ERP workflows, predictive segmentation, and marketplace operations.

Mars Incorporated

Amazon and Ecommerce Manager

Owned Shopify commerce builds, Amazon/DTC growth, Wellbeloved.com, Banfield Mexico Wellness Plan Subscription Portal, Amazon DSP, retail media strategy, GA4/360, GTM, Meta analytics, UX optimization, subscription commerce, and global ecommerce execution.

Randa Accessories

Vice President of Digital Marketing and Ecommerce

Led Amazon 1P/3P, marketplace P&L, omnichannel retail partners, eBay, Google Shopping, Kohl's, Target, Macy's, Shopify+, PDP optimization, marketplace profitability, digital marketing, and retail partner execution.

David Yurman

Director, Ecommerce and Digital Marketing

Led luxury ecommerce, SAP Hybris, site stability, checkout flow, product presentation, omnichannel digital-to-retail conversion, inventory turn, and enterprise platform execution.

PVH Corp

Director Ecommerce Development

Delivered Tommy Hilfiger and Calvin Klein ecommerce development across IBM WebSphere, live video shopping, BOSS, ROPIS, loyalty, omnichannel fulfillment, and platform delivery.

Kate Spade & Company

Senior Ecommerce BA / Implementation Specialist

Supported Salesforce Demandware, multi-brand ecommerce launches, real-time analytics dashboards, executive KPI visibility, flash sale reporting, interactive video, and performance reporting.

Featured case studies

Business stories across marketplaces, DTC, AI commerce, retail media, and omnichannel transformation.

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Amazon Marketplace Growth

Improving marketplace scale across 1P, 3P, PDP quality, retail media, and profitability.

  • Managed Amazon 1P Vendor Central and DTC growth strategy.
  • Drove 190% YoY Amazon 3P sales growth and 26% YoY Amazon 1P sales growth at Randa Accessories.

Shopify+ DTC Transformation

Modernizing DTC infrastructure while improving speed, conversion, and merchandising.

  • Improved Shopify+ load time by 22% during Magento-to-Shopify+ migration.
  • Improved conversion by 19% through platform, UX, and merchandising improvements.

AI-Driven PDP Optimization

Using image testing and behavioral data to improve content quality and reduce returns.

  • Reduced Amazon product returns by 20% YoY through AI-driven image testing and PDP optimization.
  • Connected behavioral data models to product presentation decisions.

Subscription Commerce Modernization

Launching a wellness plan portal and POS workflow for recurring subscriptions.

  • Connected Shopify Commerce, Loop Subscriptions, POS terminal workflows, and payment events.
  • Supported renewal alerts, payment-failure notifications, and pre-enrollment data capture.

Commerce capability map

Commerce leadership across Amazon, DTC, retail media, analytics, and transformation.

Readable for recruiters, useful for operators, and specific enough for senior commerce searches without turning the page into a keyword dump.

Amazon 1PAmazon 3PVendor CentralShopify+Magento-to-Shopify MigrationRetail MediaAmazon DSPAmazon Marketing CloudWalmart MarketplacePDP OptimizationDigital ShelfCROGA4 / GTMPower BIAI Image TestingLoop SubscriptionsShopify POSExecutive Dashboards
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Recruiter brief

Not sure where your digital growth is stuck? Book a free 60-minute audit.

For hiring teams, the career profile shows the leadership arc. For brands and operators, the audit gives a focused diagnostic view of what to fix first.

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