AI ECONOMICS · ORIGINAL RESEARCH
Running Before Crawling
Why AI costs balloon when leadership automates before it understands the work. Compare fully loaded cost against accepted outcomes before savings become assumptions.
Commerce transformation leadership
Sudeep Arya
Amazon, DTC, marketplace, retail media, AI commerce, and digital transformation leadership.
I help consumer brands connect strategy, technology, analytics, and execution across the commerce business.
Request a Digital Acceleration AuditSelected business outcomes
Proof, in the measures that matter.
- 20%
- product return reduction
- 22%
- load-time improvement
- 19%
- conversion improvement
- 108%
- DTC revenue growth
- 57%
- revenue growth
- 23%
- advertising-spend reduction
Selected outcomes from roles and projects detailed in the case studies and résumé.
Original research + decision tools
Research built to be used
CONTENT OPERATIONS · ORIGINAL RESEARCH
Small Team, Bigger Output
Control the source, flow, AI role, and outcome of one repeated workflow. See approved output, review work, and one practical next move.
Amazon Marketplace Growth
Coordinated 1P, 3P, PDP quality, retail media, operations, and profitability.
Amazon 3P growthRead case
Shopify+ DTC Transformation
Modernized the platform while improving speed, conversion, and merchandising.
conversion liftRead case
AI Economics Decision Framework
Turned an executive argument into a transparent, test-backed operating tool.
formula versionRead case
Commerce leadership system
Six domains. One operating view.
Channel strategy, platform work, analytics, and execution stay connected.
Explore the full capability map01Amazon and marketplace growth
Vendor Central, Seller Central, PDP quality, assortment, retail readiness, and profitability.
02DTC and Shopify+ transformation
Migration, conversion, merchandising, subscriptions, site performance, and operating readiness.
03Retail media, AMC, and DSP
Audience logic, Sponsored Ads, measurement readouts, and spend allocation.
04AI-enabled commerce operations
Image testing, behavioral signals, workflow design, review, and outcome economics.
05Data, analytics, and reporting
GA4, GTM, Power BI, KPI definitions, dashboards, and executive decision cadence.
06Operating-model modernization
Requirements, ownership, cross-functional workflows, QA, launches, and continuous improvement.
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