Sudeep Arya is a senior Amazon, DTC, marketplace, retail media, AI-assisted commerce operations, and digital transformation leader who helps consumer brands connect growth strategy, commerce technology, analytics, merchandising, and execution.
His career spans Amazon 1P/3P, Shopify+, DTC platform migration, SAP Hybris, IBM WebSphere, Salesforce Demandware, Walmart Marketplace, Faire.com, B2B wholesale, subscription commerce, digital shelf improvement, and executive KPI reporting.
Independent Digital Commerce Advisory
Principal Consultant, Digital Commerce & Marketplace Strategy / Go To Market Digital Strategist
Advises clients on ecommerce, Amazon, Shopify+, marketplace, retail media, digital shelf, B2B wholesale, DTC growth, product positioning, merchandising, conversion readiness, GTM planning, and profitability modeling.
AYABLU Inc / Burt's Bees Baby
Head / Director of Amazon and DTC Technology
Led $88M Amazon and DTC scope across Amazon 1P Vendor Central, DTC growth, Shopify+, retail media, PDP optimization, and marketplace operations.
Reduced Amazon product returns by 20% YoY through AI-assisted image testing, PDP optimization, and behavioral data models.
Improved Shopify+ load time by 22% and conversion by 19% during Magento-to-Shopify+ migration.
Drove +500% YoY B2B wholesale growth through Faire.com, Shopify B2B improvements, retailer onboarding, and merchandising.
Mars Incorporated
Amazon and Ecommerce Manager
Drove 108% YoY revenue growth for Wellbeloved.com.
Achieved 115% web traffic growth and 240% higher conversions over three years for Wellbeloved.com.
Built and launched global Shopify commerce experiences for pet nutrition and CPG brands.
Led Banfield Mexico Wellness Plan Subscription Portal and POS terminal launch on Shopify Commerce + Loop Subscriptions, integrating payment workflows and automating renewal and payment notifications.
Reduced omnichannel ad spend by 23% YoY while delivering 57% YoY revenue growth.
Led Amazon 1P/3P, marketplace P&L, omnichannel retail partners, eBay, Google Shopping, Kohl's, Target, Macy's, Shopify+, PDP optimization, and retail partner execution.
David Yurman
Director, Ecommerce and Digital Marketing
Contributed to DavidYurman.com becoming a major revenue driver by improving site performance, product presentation, and checkout flow.
Delivered omnichannel capabilities that increased inventory turn by 27% and reduced 90+ day aging inventory by 54%.
PVH Corp
Director Ecommerce Development
Delivered ecommerce development for Tommy Hilfiger and Calvin Klein across IBM WebSphere, live video shopping, BOSS, ROPIS, loyalty, omnichannel fulfillment, and commerce delivery.
Built real-time sales and KPI reporting for executive visibility during flash sale and holiday periods.
Speaking & Media
For podcasts, panels, interviews, or practical commerce conversations, start with the Speaking & Media page.
Use the career profile and proof points above as context for senior ecommerce, marketplace, retail media, AI-assisted commerce operations, and transformation topics.
