Business stories
Executive case-study lenses across Amazon, DTC, marketplaces, retail media, AI-assisted PDP quality, analytics, platform delivery, and operating-model transformation.
Executive case-study library
Each one shows the problem, my role, what changed, and the outcome.
AI economics · Original research
The approved AI-economics publication, supported by the AI Cost Reality Calculator and AI Economics Decision Framework case study. The framework demonstrates the method—not a client result or a separate publication.
Content operations · Original research
The approved content-operations publication, supported by the Content Workflow Snapshot and a case study covering the research, interaction design, deterministic modeling, and privacy decisions.
Amazon 1P / 3P | PDP | media
Amazon Marketplace Growth
A marketplace operating model connecting Vendor Central, Seller Central, PDP quality, media, and profitability.
Amazon growth needed coordinated ownership across PDP quality, retail media, digital shelf, operations, and profitability.
Amazon 1P Vendor Central and DTC growth strategy across a large Amazon and DTC scope.
Aligned PDP optimization, Sponsored Ads, DSP, assortment readiness, SEO, merchandising, and channel operations.
190% YoY Amazon 3P growth, 26% YoY Amazon 1P growth, 50+ PASIN top-20 ranks, and bestseller rank in five Amazon categories.
Migration | UX | speed | lifecycle
Shopify+ / DTC Transformation
A DTC replatforming lens that connects migration execution to speed, UX, conversion, and lifecycle improvement.
DTC infrastructure needed modernization while maintaining commercial momentum and improving the customer journey.
Migration strategy, business requirements, UX priorities, and cross-functional delivery alignment.
Led Magento-to-Shopify+ migration work, recommendation logic, predictive UX, performance optimization, and merchandising readiness.
22% load-time improvement and 19% conversion lift during Shopify+ migration and DTC experience upgrades.
Image tests | signals | PDP updates
AI-Assisted PDP & Conversion Optimization
A practical AI-assisted commerce lens: test product imagery, read behavior, update PDPs, and reduce return pressure.
Product pages needed stronger visual merchandising, more useful content, and lower avoidable return pressure.
PDP testing direction, behavioral signal interpretation, content quality priorities, and marketplace/DTC improvement loops.
Used image testing and behavioral data models to prioritize PDP updates, digital shelf quality, and merchandising improvements.
20% YoY Amazon return reduction and 12% Amazon PDP conversion lift.
AMC | DSP | Sponsored Ads
Retail Media / AMC / DSP Operating Model
An operating model for cohorts, AMC-style logic, DSP, Sponsored Ads, measurement, and spend allocation.
Media needed clearer audience logic, stronger measurement, and better spend allocation across marketplace and commerce channels.
Retail media strategy, cross-funnel targeting logic, campaign readouts, and budget-alignment decisions.
Used Sponsored Ads, DSP, AMC-style cohort thinking, contextual targeting, retargeting, and readout workflows.
57M media impressions and 23% ad-spend reduction while delivering 57% YoY revenue growth.
Catalog | Faire | Shopify B2B
B2B / Wholesale Commerce Growth
Catalog readiness, Faire.com visibility, Shopify B2B improvements, onboarding, and merchandising discipline.
Wholesale visibility and retailer onboarding needed stronger catalog, presentation, and channel structure.
Wholesale channel improvement across catalog readiness, Faire.com growth, Shopify B2B, and onboarding.
Improved product presentation, onboarding flow, catalog visibility, merchandising discipline, and channel operations.
+500% YoY B2B wholesale growth.
Enrollment | payment | renewal
Subscription Commerce & Payment Workflow Modernization
A subscription operating flow from clinic enrollment through Shopify, Loop, Stripe/POS payment events, renewal automation, and support workflow.
Banfield Mexico needed a cleaner wellness-plan workflow across clinic enrollment, recurring payment events, POS terminals, and support.
Subscription portal and POS workflow launch, business requirements, cross-functional coordination, and operating readiness.
Connected Shopify Commerce, Loop Subscriptions, Stripe payments, POS terminal flow, enrollment data, and renewal notifications.
60% manual processing reduction across a 50+ location rollout.
Stores | inventory | fulfillment
Omnichannel Enterprise Commerce Transformation
Enterprise commerce work connecting store systems, inventory visibility, ecommerce execution, fulfillment, and executive reporting.
Retail brands needed stronger digital-to-store integration, inventory visibility, fulfillment, and executive KPI clarity.
Commerce execution, platform coordination, dashboards, site performance, product presentation, and checkout improvements.
Supported SAP Hybris, IBM WebSphere, Demandware, ROPIS, BOSS, dashboards, and omnichannel fulfillment workflows.
27% inventory turn increase, 54% reduction in 90+ day aging inventory, and 13% in-store foot traffic lift.
GA4 | dashboards | KPI visibility
Analytics, Measurement & Executive Visibility
A measurement layer connecting GA360, GA4, GTM, campaign analytics, commerce reporting, and executive KPI readouts.
Leadership needed clearer visibility into revenue, traffic, conversion, media, inventory, and launch performance.
Dashboard direction, KPI readouts, measurement requirements, analytics coordination, and executive reporting.
Connected analytics instrumentation, KPI definitions, campaign readouts, and live performance dashboards.
Supported live sales/KPI dashboards, GA360/GA4/GTM analytics, and better commerce decision cadence.
Discovery | sprint | QA | launch
Commerce Product Roadmap / Platform Delivery
Product ownership across discovery, requirements, sprint cycles, QA, launch governance, and post-launch optimization.
Commerce initiatives needed product ownership across business teams, technical teams, QA, launch, and analytics.
Requirements, sprint cycles, QA, launch planning, stakeholder readouts, and post-launch optimization.
Led global Shopify commerce builds and coordinated an 11-member offshore technical team.
Global launches across pet nutrition and CPG commerce, including Wellbeloved.com 108% YoY revenue growth.
Walmart | content | media
Walmart / Marketplace Expansion
A channel-expansion model for item setup, content quality, marketplace operations, Walmart Connect, and performance readouts.
New marketplace channels need content, item setup, media, and reporting discipline before scale.
Marketplace-readiness lens, channel planning, content quality, and retail media alignment.
Applied Amazon operating discipline to Walmart and marketplace expansion planning.
Grounded expansion story using Walmart Connect Search and Display and proven Amazon marketplace outcomes.
SEO | AEO | GEO | PDP
SEO / AEO / GEO Discoverability
Query intent, PDP/page structure, answer quality, and content refresh tied to organic and AI-era commerce discovery.
Commerce content needed to serve shoppers, search engines, retail search, and answer surfaces without becoming generic.
SEO/SEM direction, PDP/page content quality, search intent alignment, and content refresh priorities.
Improved structured content, PDP usefulness, organic visibility, and product-page quality signals.
5x organic revenue growth within 9 months on M&M's Bulk work.
Workflow | cadence | automation
Operating Model & Workflow Modernization
A workflow lens for reducing manual drag, clarifying ownership, integrating systems, and creating repeatable commerce cadence.
Commerce teams needed less manual drag across integrations, handoffs, payments, reporting, and launch operations.
Workflow modernization, requirements, cross-functional cadence, vendor/team coordination, and launch readiness.
Improved Amazon/ERP/EDI workflows, subscription payment processes, offshore delivery cadence, and reporting loops.
60% manual processing reduction in subscription operations and stronger Amazon/ERP/EDI workflow integration.
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They group Sudeep Arya's work by business problem, ownership, action, and outcome across Amazon, DTC, marketplace, retail media, subscription, analytics, and operating-model work.
Yes. The site summarizes public-safe business context and does not publish private client documents, private links, or confidential source material.
The Banfield Mexico subscription commerce case covers Shopify Commerce, Loop Subscriptions, Shopify POS workflow, renewal notifications, and platform delivery.
