Business stories

Case Studies

Search-indexable examples of commerce transformation across Amazon, Shopify+, AI-driven content quality, B2B wholesale, retail media, and enterprise omnichannel execution.

Marketplace Growth

Amazon 1P / 3P | PDP quality | retail media

Amazon Marketplace Growth

System: Vendor Central + Seller Central
Lever: PDP quality + retail media alignment
Outcome: Profitability and sales growth

Vendor Central and Seller Central feed PDP quality and retail media decisions that support profitability and sales growth.

Problem

Scaling Amazon performance across 1P/3P, PDP quality, retail media, conversion, digital shelf, and profitability.

Action

PDP optimization, Sponsored Ads, DSP, AMC-style audience logic, SEO, operational improvements, merchandising readiness, and retail media alignment.

Result

Managed Amazon 1P Vendor Central and DTC growth strategy; drove 190% YoY Amazon 3P sales growth and 26% YoY Amazon 1P sales growth at Randa Accessories.

DTC Transformation

Shopify+ migration | site speed | conversion

Shopify+ DTC Transformation

System: Magento to Shopify+
Lever: Site speed + conversion improvement
Outcome: Better DTC experience

Platform migration creates the base for faster site performance, stronger conversion paths, and a better DTC experience.

Problem

Modernizing DTC infrastructure while improving speed, conversion, customer journey, and merchandising readiness.

Action

Magento-to-Shopify+ migration, predictive UX, recommendation logic, architecture improvement, and site performance optimization.

Result

Improved Shopify+ load time by 22% and conversion by 19% during migration and DTC experience upgrades.

PDP Optimization

AI image testing | digital shelf | returns reduction

AI-Driven PDP Optimization

System: PDP content and product imagery
Lever: Image testing + behavioral signals
Outcome: Return reduction

Image tests create behavioral signals, which inform PDP updates and reduce return pressure.

Problem

Product content and visual merchandising needed better conversion quality and lower return pressure.

Action

AI-driven image testing, behavioral data models, PDP content improvement, visual merchandising optimization, and digital shelf quality improvements.

Result

Reduced Amazon product returns by 20% YoY through AI-driven image testing, PDP optimization, and behavioral data models.

B2B Wholesale

Faire.com | Shopify B2B | retailer onboarding

B2B Wholesale Growth

System: Faire.com + Shopify B2B
Lever: Catalog visibility + onboarding
Outcome: Wholesale growth

Brand catalog structure feeds Faire.com and Shopify B2B improvements, then supports retailer onboarding and wholesale growth.

Problem

Wholesale visibility, retailer onboarding, and merchandising presentation needed stronger structure.

Action

Faire.com growth, Shopify B2B improvements, retailer onboarding, channel optimization, and product presentation.

Result

Drove +500% YoY B2B wholesale growth through Faire.com, Shopify B2B improvements, retailer onboarding, and merchandising.

Retail Media

AMC / DSP | audience strategy | spend allocation

Retail Media / AMC / DSP

System: AMC + DSP + Sponsored Ads
Lever: Audience logic + readout
Outcome: Spend allocation

Audience logic flows through AMC, DSP, and Sponsored Ads, then readouts inform budget decisions.

Problem

Teams needed better audience targeting, spend allocation, and incrementality visibility across Amazon media.

Action

AMC audience cohort logic, DSP targeting, Sponsored Ads alignment, cross-funnel retail media, retargeting, and contextual targeting.

Result

Reduced omnichannel ad spend by 23% YoY while delivering 57% YoY revenue growth at Randa Accessories.

Platform Rollout

Global Shopify | subscription commerce | analytics

Global Shopify Commerce Builds

System: Shopify commerce delivery
Lever: Requirements, build, QA, launch
Outcome: Analytics + subscription commerce

Requirements become Shopify builds, global launch execution, analytics, and subscription commerce capabilities.

Problem

Large CPG and pet care brands needed scalable digital commerce launches and platform execution.

Action

Product ownership, requirements, sprint cycles, QA, global launches, analytics, UX optimization, and subscription commerce.

Result

Built and launched global Shopify commerce experiences for pet nutrition and CPG brands; drove 108% YoY revenue growth for Wellbeloved.com and achieved 115% web traffic growth with 240% higher conversions over three years.

Subscription Commerce

Shopify portal | Loop Subscriptions | POS workflow

Subscription Commerce & Payment Workflow Modernization

System: Shopify Commerce + Loop Subscriptions + POS
Lever: Subscription and payment workflow modernization
Outcome: Enrollment, renewal, and payment-event operating flow

Primary workflow: clinic enrollment to Shopify portal, Loop subscription, Shopify POS, payment events, and renewal alerts. Operating outputs clarify enrollment data capture, POS workflow, payment-event notifications, renewal alerts, and cross-functional launch support.

Problem

Banfield Mexico needed a cleaner wellness plan subscription workflow across customer enrollment, recurring payments, in-person terminal activity, and subscription management.

Action

Led a wellness plan subscription portal and POS terminal workflow on Shopify Commerce + Loop Subscriptions, integrating payment workflow improvement, customer enrollment data capture, and renewal/payment notification support.

Result

The launch supported in-person and recurring workflow support, payment-process risk reduction, subscription automation, and clearer renewal/payment notification operations.

Omnichannel

Inventory visibility | store systems | executive reporting

Omnichannel Commerce Transformation

System: Store systems + inventory + ecommerce
Lever: Executive dashboard visibility
Outcome: Inventory turn + aging inventory

Store systems and inventory connect to ecommerce execution and executive dashboards for inventory-turn and aging-inventory decisions.

Problem

Enterprise retail brands needed stronger digital-to-retail integration, platform execution, and executive KPI visibility.

Action

SAP Hybris, IBM WebSphere, Demandware, ROPIS, BOSS, executive dashboards, flash sale reporting, site performance, and checkout improvement.

Result

Delivered omnichannel capabilities at David Yurman that increased inventory turn by 27% and reduced 90+ day aging inventory by 54%; helped launch seven Salesforce Demandware ecommerce sites at Kate Spade & Company.

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