Commerce capability map

Commerce leadership across Amazon, DTC, retail media, analytics, and transformation.

Sudeep Arya connects channel growth, marketplace execution, Shopify+ and enterprise platform delivery, retail media, analytics, AI-assisted optimization, and operating model improvement across consumer product businesses.

Amazon 1P / 3P DTC Ecommerce Retail Media Shopify+ Marketplace Growth AI Commerce Analytics Platform Transformation

Operating capability map

Three operating zones of senior commerce work.

The capability set is organized around how commerce work actually gets done: growth channels, platform operations, and the intelligence layer that improves decisions.

01

Growth Channels

Channel ownership across Amazon, marketplace, wholesale, and direct-to-consumer revenue models.

Amazon 1P / Vendor Central Amazon 3P / Seller Central Walmart Marketplace Faire.com / B2B Wholesale DTC Ecommerce Channel profitability Marketplace operations PDP optimization Digital shelf
02

Commerce Platforms & Operations

Business ownership of commerce platforms, migrations, subscriptions, payments, and omnichannel operations.

Shopify+ Magento-to-Shopify+ migration Salesforce Commerce Cloud / Demandware SAP Hybris IBM WebSphere Shopify POS Loop Subscriptions Stripe / payment workflows Omnichannel inventory Digital operations
03

Intelligence, Media & Transformation

Measurement, retail media, digital shelf improvement, AI-assisted testing, and executive operating cadence.

Retail media strategy Amazon DSP / AMC Sponsored Products Sponsored Brands Sponsored Display GA4 / GTM Power BI dashboards AI image testing PDP optimization Digital shelf improvement Behavioral data models Operating model transformation

Applied context

Where the work has been applied.

Consumer products / CPGGrowth, merchandising, marketplace, and operating-model work across consumer categories.
Baby and family productsAmazon, DTC, retail media, Shopify+, and wholesale execution in family-focused commerce.
Pet care and pet nutritionSubscription commerce, retail media, analytics, and global ecommerce execution.
Food and sauce brandsDTC growth, merchandising, digital shelf, and channel performance improvement.
Fashion, accessories, and luxuryMarketplace growth, omnichannel commerce, platform delivery, and premium product presentation.
Retail, wholesale, DTC, B2B, and marketplace environmentsOperating experience across mixed channel models and cross-functional teams.

Problems this skill set is built to solve

Commerce problems this skill set is built to solve.

Amazon growth is fragmented across 1P, 3P, retail media, PDP quality, and profitability.

DTC performance is limited by site speed, merchandising, analytics, or conversion friction.

Shopify+ or enterprise commerce migrations need business ownership, not just technical delivery.

Retail media spend needs stronger measurement, channel discipline, and incrementality logic.

Product pages need better digital shelf content, behavioral insight, and conversion testing.

Teams need clearer dashboards, operating rhythms, and cross-functional accountability.

Apply these capabilities

Need these skills applied to a real commerce problem?

Use a free 60-minute Digital Acceleration Audit to pinpoint which channel, platform, conversion, media, analytics, or operating model issue to address first.

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