Insights

Ideas shaped by the work.

Perspectives on ecommerce, AI, marketplaces, retail media, technology, and the leadership decisions that determine whether transformation creates value or simply creates cost.

Featured whitepaper

A board question with an operator's answer.

The first publication connects practical commerce work to the questions leaders need to ask before they spend, automate, reorganize, or call activity a result.

Cover of Running Before Crawling by Sudeep Arya

Board-level white paper ยท July 10, 2026

Running Before Crawling

Why AI spending balloons when leadership buys automation before rebuilding the work.

The paper connects workflow design, specialist knowledge, verified economics, and ecommerce operating reality. Its central question is simple: did the company prove the workflow before it priced in labor savings?

24-page final PDF 8 original visuals 14 visible references

How to read the work

Publication rigor is not market response.

The release documents the work that exists now. Downloads, reading behavior, speaking inquiries, and commercial outcomes will be measured after launch rather than presented as achievements.